Our Story

Story of Newby Teas

  Wherever you are, whoever you are, a cup of tea represents all the simple joys to be found in life.

Our Story - Newby and Mistea Trading



We at Mistea Treading are delighted to partner with luxury tea brand, Newby to deliver premium teas across Cyprus, and the Eastern Mediterranean.

Newby was founded in London at the turn of the millennium with a clear mission to reintroduce quality tea.  It since became the world’s most awarded luxury tea brand and has globally revived the love of tea. The story of Newby is inspiring.

The tea leaves used are among the finest available. For instance, only the first and second flush leaves, those picked in prime season from March to July, go into Newby products.

Dedicated tea tasters trial thousands of cups before selecting bespoke blends. Today, Newby’s fine teas and tisanes can be found in five-star hotels, Michelin-starred restaurants, high-end stores and heritage venues all over the world.

We aim to share these premium teas with tea lovers from Cyprus, Greece and other parts of the world.  This is a brand that is truly passionate about the entire process from field-to-cup and refining the craft of fine tea.  View Newby’s luxury tea collection now.

Our Story - Newby and Mistea Trading

 Newby is committed to the preservation of not only the character of tea itself, but also its history and culture.


In 2011, the Chairman of Newby set himself the task of acquiring the world’s greatest collection of tea wares to record and preserve tea cultures of the past. Now, the Chitra Collection is the world’s largest privately-owned collection of historic tea wares, which totals almost 2000 objects.

The N. Sethia Foundation is a UK registered charity founded by Newby Chairman, Mr N. Sethia in 1995. It supports medical research, education of underprivileged children, preservation of culture, youth activities and disaster relief.