The quality of the leaf is central to Newby’s mission to source, blend, preserve and serve the world’s finest teas.
QUALITY OF SOURCE
Newby ensures superior tea quality by using hand-picked leaves selected by the fine-picked method. This method selects just the bud and the top two leaves. This is opposed to less precise machine-picking methods. Picking begins by solely selecting hand-harvested leaves from prime seasons – or flushes – for all traditional teas. Newby’s tea tasters evaluate thousands of cups from a selection of different gardens, choosing only the season’s best harvests. Not tied to single gardens where quality can vary from season to season, Newby buys both directly from producers and at auctions to ensure all the season’s teas can be sampled and only the most memorable purchased.
The dedicated team of expert tasters then blend these exceptional leaves to achieve a cup with a truly unforgettable character. Newby tasters are personally trained by its Chairman Nirmal Sethia, whose knowledge of tea has developed over decades of experience in the tea industry.
Creating the perfect blend is meaningless if it is not protected. Tea leaves are fragile and easily contaminated by heat, light, humidity and air pollution. Newby assures the integrity of its leaves at a one-of-a-kind preservation and packing centre in India. Located close to the world’s finest tea growing regions, the centre receives teas from as far east as Japan and as far west as Africa, as well as tisanes from Europe. The location ensures teas are received within two weeks of selecting them, minimising their exposure to corrupting influences. With mechanisms to control temperature and humidity levels, the centre guarantees that each bespoke blend is painstakingly protected from environmental contaminants. The only one of its kind in the world for tea, the centre receives the highest accreditation in safety and quality by BRC Global Standards and HACCP year after year.
Teas are sealed in foil to protect the tea from heat, light, humidity and air pollution. They possess the same quality and character when you drink them as when they left the tea garden.